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Vol 6, No 1 (2022): Maret Pengaruh Word of Mouth, Product Quality Aplikasi Shopee terhadap Purchase Intention dengan Brand Image Sebagai Variabel Intervening Abstract  PDF
Fiki Praditya Arnanda
 
Vol 5, No 2 (2021): September The Influence of Brand Image, Trust, Electronic Word of Mouth On Consumer Loyalty of Jambi Typical Souvenirs (Outlet Temphoyac) Abstract  PDF
Akhmad Irwansyah Siregar, Riko Mappadeceng, Albetris Albetris
 
Vol 4, No 2 (2020): September Citra Merek, Kualitas Produk, Harga dan Pengaruhnya terhadap Minat Beli Baju Karate Merek Arawaza di Kota Palembang Abstract  PDF
Puput Sekar Sari, Ninin Non Ayu Salmah
 
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