Search


 
Issue Title
 
Vol 7, No 1 (2023): Maret Pengaruh Citra Merek dan Harga terhadap Loyalitas Pengguna Iphone Dimediasi oleh Kepercayaan Merek (Studi pada Mahasiswa Kota Malang) Abstract  PDF
Dwi Satrio, Kartika Anggraeni Sudiono Putri
 
Vol 10, No 1 (2026): Maret Pengaruh Citra Merek Terhadap Niat Beli pada Coffee Shop Dimediasi oleh Kepercayaan Merek Abstract  PDF
Ridho Arrafi, Harmanda Berima Putra
 
Vol 8, No 2 (2024): September Keterkaiatan antara Citra Merek, Kepercayaan Merek, dan Celebrity Endorser Terhadap Keputusan Pembelian dan Peran Minat Beli Sebagai Mediator Abstract  PDF
Anak Agung Ngurah Dicky Natha Prawira, Raka Suardana
 
Vol 10, No 1 (2026): Maret Revealing Trust in International Fashion Brands in the Digital Era Abstract  PDF
Erilia Kesumahati, Princesscia Vanessa Viorilla, Wisnu Yuwono
 
Vol 9, No 2 (2025): September The Effect of Social Media Marketing, Brand Image, Promotion, Competitive Advantage, and Service Quality on Firm Performance Abstract  PDF
Erilia Kesumahati, Jacky Jacky, Edy Yulianto Putra
 
Vol 6, No 1 (2022): Maret Analisis Pengaruh Daya Tarik Promosi, Persepsi Harga dan Brand Image Terhadap Keputusan Pembelian Properti (Studi Kasus pada Perumahan Citra Raya City Jambi) Abstract  PDF
Laila Farhat, Marnas Marnas
 
Vol 6, No 1 (2022): Maret Pengaruh Word of Mouth, Product Quality Aplikasi Shopee terhadap Purchase Intention dengan Brand Image Sebagai Variabel Intervening Abstract  PDF
Fiki Praditya Arnanda
 
Vol 5, No 2 (2021): September The Influence of Brand Image, Trust, Electronic Word of Mouth On Consumer Loyalty of Jambi Typical Souvenirs (Outlet Temphoyac) Abstract  PDF
Akhmad Irwansyah Siregar, Riko Mappadeceng, Albetris Albetris
 
Vol 10, No 2 (2026): September Analisis Model Marketing Mix 4P terhadap Keputusan Pembelian, Kepuasan Pelanggan, Citra Merek, dan Pembelian Ulang Mr. Suprek Dengan Tools SEM Abstract  PDF
Muhammad Sandi Kurniawan, Minto Waluyo
 
Vol 4, No 2 (2020): September Citra Merek, Kualitas Produk, Harga dan Pengaruhnya terhadap Minat Beli Baju Karate Merek Arawaza di Kota Palembang Abstract  PDF
Puput Sekar Sari, Ninin Non Ayu Salmah
 
Vol 10, No 1 (2026): Maret Pengaruh Brand Image, Influencer Marketing, dan Kualitas Produk terhadap Keputusan Pembelian Gen Z pada Produk Erigo Abstract  PDF
Indah Rizqi Tsania, Misti Hariasih, Rizky Eka Febriansah
 
26 - 36 of 36 Items << < 1 2 

Search tips:

  • Search terms are case-insensitive
  • Common words are ignored
  • By default only articles containing all terms in the query are returned (i.e., AND is implied)
  • Combine multiple words with OR to find articles containing either term; e.g., education OR research
  • Use parentheses to create more complex queries; e.g., archive ((journal OR conference) NOT theses)
  • Search for an exact phrase by putting it in quotes; e.g., "open access publishing"
  • Exclude a word by prefixing it with - or NOT; e.g. online -politics or online NOT politics
  • Use * in a term as a wildcard to match any sequence of characters; e.g., soci* morality would match documents containing "sociological" or "societal"