Revealing Trust in International Fashion Brands in the Digital Era

Erilia Kesumahati, Princesscia Vanessa Viorilla, Wisnu Yuwono

Abstract


This study aims to analyze the influence of Celebrity Endorser, e-WOM, Brand Awareness, Brand Image, Brand Love on Trust. This study uses a quantitative approach with a survey method on 329 respondents who are social media users and buyers of international fashion brands. The data analysis techniques used are SEM and SmartPLS. The results of this study found that there is a proven hypothesis in this study, namely the Celebrity Endorser variable has a significant direct influence on the e-WOM variable, and the E-WOM, Brand Image, and Brand Love variables have a significant direct influence on the Trust variable. However, the Celebrity Endorser and Brand Awareness variables do not have a direct influence on the Trust variable. This finding shows the importance of the role of e-WOM, brand image, and brand love in fostering trust in international fashion brands.

Keywords


Brand Image, Brand Love, Celebrity Endorser, E-WOM, Trust

Full Text:

PDF

References


Adam, M. R. R., Handra, T., Annas, M., 2022. Pengaruh Celebrity Endorser dan Periklanan Terhadap Brand Image (Peran Digital Marketing). Technomedia Journal, 7(2), 189–201.

Adrian, M. R., 2023. Peran Brand Love dalam Memediasi Pengaruh Brand Experience terhadap Brand Engagement dengan Moderasi Social Privacy Concerns (Studi pada Konsumen TikTokshop).

Aeni, N., Ekhsan, M., 2020. Pengaruh Brand Image Terhadap Keputusan Pembelian yang di Mediasi Brand Trust. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 4(1), 377–386.

Alawadhi, R., Örs, M., 2020. Impact of Celebrity Endorsement on Yemeni Consumer’s Purchase Intention in Terms of Brand Image, Journal of Business Research-Turk, 12(1), 454-468.

Albetha, A., Rosaria, Y., Pujiati., 2020. Pengaruh Celebrity Endorser, Testimoni, Kualitas Pelayanan Terhadap Kepercayaan Konsumen di Instagram. Economic Education and Entrepreneurship Journal, 3(2), 1–8.

Aldiansyah, M., Yulastri, A., Ganefri, Ambiyar, Fadhilah, 2024. Pengaruh Sikap Terhadap Niat Dengan Keyakinan Entrepreneur Sebagai Mediasi. JRTI (Jurnal Riset Tindakan Indonesia), 9(1), 1–9.

Alhamdina, T. E., Hartono, A., 2023. The Impact Of Brand Awareness, Brand Reputation, And Perceived Economic Benefits On Brand Trust And Online Purchase Intentions For Skintific Products On The Tiktok Shop Platform. International Journal of Science, Technology & Management, 4(3), 653–665.

Andersson, S., 2021. Framing France In Swedish: Media A quantitative content analysis of France’s nation image as a cooperation partner in Swedish newspapers over the course of Brexit, JMG – The Department of Journalism, Media and Communication

Aprillia, D., 2023. Analisis Pengaruh Perceived Risk dan EWOM Terhadap Purchase Intention dengan Trust Sebagai Variabel Mediasi Belanja Online pada Platform Tiktok. Tugas Akhir, Universitas Dinamika

Asiyah, S., Irfayanti, D., 2024. Brand Loyalty Model Based on Brand Love and Brand Trust. Jurnal Ilmiah Bisnis dan Ekonomi Asia, 18(2), 213–224.

Audila, S. A., Saraswati, T. G., 2021. Pengaruh Iklan Terhadap Brand Awareness dan Dampaknya Terhadap Keputusan Pembelian Pada Produk Pocari Sweat, e-Proceeding of Management, 8(5), 6137–6144.

Bae, S., Jung, T. H., Moorhouse, N., Suh, M., Kwon, O., 2020. The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective. Sustainability, 12(7), 2956.

Banerjee, S., 2021. On The Relationship Between Online Brand Community And Brand Preference In Political Market. International Review on Public and Nonprofit Marketing, 18(1), 27–55.

Banerjee, S., Chaudhuri, B. R., 2022. Brand Love and Party Preference of Young Political Consumers (Voters). International Review on Public and Nonprofit Marketing, 19(3), 475–503.

Barus, H. B., Fadhilah, M., Cahyani, P. D., 2024. The Role of Celebrity Endorsers and Brand Awareness on Purchasing Decision through Trust in E-Commerce Consumers in Yogyakarta. Jurnal Manajemen Bisnis, 11(1), 290–305.

Berliana, T. H., Nurlinda, R., 2022. The Effect of Electronic Word of Mouth and Celebrity Endorser Through Brand Trust on Repurchasing Interests of Lip Cream Make Over Products. Jurnal Multidisiplin Madani, 2(11), 3938–3954.

Bernarto, I., Berlianto, M. P., Meilani, Y., Masman, R. R., Suryawan, I. N., 2020. The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty. Jurnal Manajemen, 24(3), 412-426.

Budiman, M. N., 2024. Proses e-WOM dalam Membangun Brand Awareness Bagi Kuliner Pedagang Kaki Lima di Surabaya. Scriptura, 14(1), 34–48.

Chen, H. Y., 2021. The Effect of Fast Fashion Brand Awareness on Purchase Intention: A Study of Fashion Clothing. The International Journal of Organizational Innovation, 14(2), 40–53.

Cheng, Z., Zhu, C., 2023. Leadership Styles of Meso-level Educational Leaders Perceived by Academic Members: An Exploratory Study among Chinese Universities. Research in Educational Administration and Leadership, 8(4), 762–794.

Chetioui, Y., Benlafqih, H., Lebdaoui, H., 2020. How Fashion Influencers Contribute to Consumers’ Purchase Intention. Journal of Fashion Marketing and Management: An International Journal, 24(3), 361–380.

Cheung, C. M. K., Lee, M. K. O., 2012. What Drives Consumers To Spread Electronic Word Of Mouth In Online Consumer-Opinion Platforms. Decision Support Systems, 53(1), 218–225.

Dabbous, A., Barakat, K. A., 2020. Bridging The Online Offline Gap: Assessing The Impact of Brands’ Social Network Content Quality on Brand Awareness and Purchase Intention. Journal of Retailing and Consumer Services, 53, 101966-101968

Dewayani, M. A., 2023. Pengaruh Celebrity Endorser dan Electronic Word of Mouth Terhadap Minat Beli Produk Skintific Dengan Brand Image sebagai Variabel Intervining di Boyolali. Skripsi, UIN Raden Mas Said Surakarta

Dwivedi, A., Johnson, L. W., 2013. Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context. Australasian Marketing Journal, 21(1), 36–42.

Dyah, A., Masnita, Y., Kurniawati, 2024. Brand Love: Can it increase Brand Loyalty in Fast Fashion? Global Research Review in Business and Economics, 10(1), 111–118.

Farella, A. N., Mustikorini, D. I., 2024. Pengaruh Brand Image, Brand Trust dan Brand Awereness terhadap Keputusan Pembelian Produk Parfum Victoria’s Secret di Kota Surabaya. Pragmatis: Jurnal Manajemen dan Bisnis, 5(2), 96–103.

Ghorbanzadeh, D., Rahehagh, A., 2021. Emotional Brand Attachment And Brand Love: The Emotional Bridges In The Process of Transition From Satisfaction To Loyalty. Rajagiri Management Journal, 15(1), 16–38.

Glaveli, N., 2021. Corporate Social Responsibility Toward Stakeholders and Customer Loyalty: Investigating The Roles of Trust and Customer Identification With the Company. Social Responsibility Journal, 17(3), 367–383.

Guo, T., 2020. Politics of Love: Love as a Religious and Political Discourse in Modern China Through The Lens of Political Leaders. Critical Research on Religion, 8(1), 39–52.

Hair, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., 2017. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM), 2nd Edition, Sage Publications Inc., Thousand Oaks, CA.

Hajarisman, N., Herlina, M., 2022. Analisis Regresi dan Aplikasinya menggunakan SPSS. Program Studi Statistika, FMIPA Universitas Islam Bandung

Hamid, M. R. Ab, Sami, W., Sidek, M. H. M., 2017. Discriminant Validity Assessment: Use of Fornell & Larcker criterion versus HTMT Criterion. Journal of Physics: Conference Series, 890(1), 012163.

Hassan, M., Zahid, S., Nemati, A. R., Yongfeng, C., Javed, W., 2021. Impact of WOM, Advertising Effectiveness, and Brand Image on Brand Trust: Evidence from Telecommunication Sector in Pakistan. Journal of Marketing Strategies, 3(3), 111–131.

Herjanto, H., Adiwijaya, M., Wijaya, E., Semuel, H., 2020. The Effect of Celebrity Endorsement on Instagram Fashion Purchase Intention: The Evidence from Indonesia. Organizations and Markets in Emerging Economies, 11(1), 203–221.

Hokky, L. A., Bernarto, I., 2021. The Role of Brand Trust and Brand Image on Brand Loyalty on Apple Iphone Smartphone Users In DKI Jakarta. Enrichment : Journal of Management, 12(1), 474–482.

Khoddami, S., Osanlou, B., Mirzayans, T., 2024. A Nation Brand Model Based on the Brand Constructs and Underlying Factors: A Case Study of Iran. Interdisciplinary Journal of Management Studies, 17(3), 799–815.

Kim, R. B., Chao, Y., 2019. Effects of Brand Experience, Brand Image And Brand Trust On Brand Building Process: The Case of Chinese Millennial Generation Consumers. Journal of International Studies, 12(3), 9–21.

Koner, S., Malewar, S., Gupta, T., Roy, P., 2024. OTT-Marathon of Entertainment or Brand War. Parikalpana - KIIT Journal of Management, 20(1), 322–346.

Kresnanda, I. B. G. B., Jatra, I. M., 2019. The Role of Brand Trust Mediate The Relationship of Brand Image With Brand Loyalty. International Journal of Management and Commerce Innovations, 7(2), 1010–1020.

Kusdayanti, P. A., Nugroho, R. H., 2023. The Effect of Brand Image and Celebrity Endorser on Purchase Intention Through Brand Trust as an Intervening Variable (Study on Scarlett Whitening Consumers in Surabaya). Management Studies and Entrepreneurship Journal, 4(3), 3143–4251.

Kusumaningrum, D., Mahardhika, A. S., 2023. Penerapan Metode UTAUT pada Minat dan Perilaku Penggunaan Mobile Banking di Kabupaten Kebumen. Jurnal Tajam (Akuntansi, Pajak dan Manajemen), 7(1), 1–13

Ledikwe, A., 2020. Determinants of Brand Loyalty in The Apparel Industry: A Developing Country Perspective. Cogent Business & Management, 7(1), 1787736.

Loureiro, S. M. C., Ruediger, K. H., Demetris, V., 2012. Brand Emotional Connection and Loyalty. Journal of Brand Management, 20(1), 13–27.

Machado, E., Rodhiah, 2021. Pengaruh Self-Expression dan Brand Trust Terhadap Electronic-Word of Mouth dengan Love sebagai Mediasi pada Konsumen Vans di Jakarta. Jurnal Muara Ilmu Ekonomi dan Bisnis, 5(1), 49-58

Makwana, D., Engineer, P., Dabhi, A., Chudasama, H., 2023. Sampling Methods in Research: A Review. International Journal of Trend in Scientific Research and Development, 7(3), 762–768.

Manggalania, L. K., Soesanto, H., 2021. Pengaruh Celebrity Endorsement, Country of Origin dan Electronic Word of Mouth Terhadap Keputusan Pembelian dengan Citra Merek sebagai Variabel Intervening. Diponegoro Journal Management, 10(6), 1–15.

Maudy, C. R., Setyawati, C. Y., 2024. Pengaruh Celebrity Endorser, Electronic Word of Mouth, Content Marketing Tiktok terhadap Keputusan Pembelian Produk Scarlett Whitening. Jurnal Syntax Admiration, 5(6), 2087–2097.

Mulyawati, S. A., Savitri, C., Faddila, S. P., 2024. Pengaruh Brand Awareness dan Brand Image Terhadap Minat Beli Konsumen pada Jeans Brand Jiniso di Marketplace Shopee. Jurnal Bisnis dan Manajemen West Science, 3(3), 305–315.

Muraoka, T., Montgomery, J., Lucas, C., Tavits, M., 2021. Love And Anger In Global Party Politics. Journal of Quantitative Description: Digital Media, 1, 1–38.

Murtadlo, M. B., Azizah, Y., 2019. Peranan Celebrity Endorser dan Brand Awareness Terhadap Keputusan Pembelian Konsumen Jogja Cushy Cheese. At-Tauzi': Jurnal Ekonomi Islam, 19(1), 73-84

Mukti, H. M. S., Lestari, W. D., 2023. The Effect of Celebrity Endorsement on Purchase Intention With Brand Awareness as A Mediating Variable on Ms Glow Beauty Products (Case Study on Ms Glow Beauty Customers at msglowbeauty27 Purwantoro Official Store, Wonogiri), International Economics and Business Conference (IECON), 1(1), 189–198.

Natalina, R., Rivai, A. K., Sahdat, A. M., 2023. The Influence of Celebrity Endorser, Brand Image And Word of Mouth on Purchase Decision. Journal of Management, Economic and Accounting (JMEA), 2(2), 1–14.

Ningsih, S. S., Saputra, H., 2024. Pengaruh Endorser Selebriti, Citra Merek, dan Kepercayaan Merek Terhadap Keputusan Pembelian Produk Scarlett Whitening Pada Toko Khazana Kosmetik Medan. Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 9(4), 2978–2994.

Noviyana, S., Kencanawati, M. S., Anggraini, R., Gayatri, L. A. I., 2022. Pengaruh Social Media Marketing, Celebrity Endorser, Brand Image, Electronic Word of Mouth, dan Inovasi Produk Terhadap Keputusan Pembelian Produk Wardah. Jurnal Ekonomi dan Bisnis, 11(1), 906–912.

Nugroho, R. W., Insani, S. F., Cahyaningrum, B. N., 2020. Pengaruh Asosiasi Merek, Loyalitas Merek, Kesadaran Merek dan Citra Merek Terhadap Ekuitas Merek Nike di Media Sosial pada Kalangan Konsumen Muda. Journal of Business Finance and Economic (JBFE), 1(1), 31-44

Nursyabani, A. P., Silvianita, A., 2023. The Effects of Celebrity Endorser and Electronic Word of Mouth on Purchase Intention With Brand Image as Intervening Variable on Wardah Lipstick Products. International Journal of Advanced Research in Economics and Finance, 5(1), 273–286.

Oktaviyani, D., Ahmadi, M. A., 2024. Pengaruh Brand Awareness dan Celebrity Endorsement Terhadap Blackpink Sebagai Brand Ambassador Tokopedia Guna Meningkatkan Brand Image. PENG: Jurnal Ekonomi dan Manajemen, 2(1), 965–977.

Pangestoe, J., Purwianti. 2022. Analisa Pengaruh Brand Image, Celebrity Endorser, Attitude, Trust , dan Brand Awareness Terhadap Purchase Intention pada Fashion Sportwear di Kota Batam. SEIKO (Jurnal of Management and Business, 5(1), 137–155.

Prabjit, Salim, C. V., Kusumawardhani, A., Gunadi, W., 2021. The Influence Of Service Quality, Perceived Value, Customer Satisfaction And Brand Trust Towards Customer Loyalty In Subscription Video On Demand. Budapest International Research and Critics Institute-Journal, 4(4), 10868–10882.

Prasetyo, D., Firdaus, Jumai, Nurhayati. 2024. The Impact of Brand Trust and Brand Image on Purchase Decision Through Buying Interest Consumers as an Intervening Variable. Economics and Business International Conference Proceeding, 1(2), 815-829.

Purwanto, A. B., Widodo, U., 2019. Pengaruh Brand Image Dan Trust Terhadap Loyalitas Konsumen Dengan Value Product Sebagai Moderating (Studi Pada UMKM Bandeng Presto Di Kota Semarang). Fokus Ekonomi : Jurnal Ilmiah Ekonomi, 14(1), 170–185.

Qiu, L., Chen, X., Lee, T. J., 2021. How Can The Celebrity Endorsement Effect Help Consumer Engagement? A Case Of Promoting Tourism Products Through Live Streaming. Sustainability, 13(15), 8655.

Rai, J. S., Yousaf, A., Itani, M. N., Singh, A., 2021. Sports Celebrity Personality and Purchase Intention: The Role of Endorser-Brand Congruence, Brand Credibility and Brand Image Transfer. Sport, Business and Management: An International Journal, 11(3), 340–361.

Rasoolimanesh, S. M., 2022. Discriminant Validity Assessment in PLS-SEM: A comprehensive composite-based approach. Data Analysis Perspectives Journal, 3(2), 1–8.

Rayhan, D. F., Dermawan, R., 2023. The Influence of Celebrity Endorsers and Electronic Word of Mouth (E-Wom) on Shopee Brand Trust. Indonesian Journal of Business Analytics (IJBA), 3(5), 1791–1802.

Sari, I. N. F., Ruslim, T. S., 2024. Peran Trust dalam Memediasi E-WOM terhadap Purchase Intention. Jurnal Manajerial dan Kewirausahaan, 6(2), 363–370.

Sari, N. N., Fauzi, A., Rini, E. S., 2021. The Effect of Electronic Word of Mouth (E-Wom) and Brand Image on Repurchase Intention Moderated by Brand Trust in the Garuda Indonesia Airline. International Journal of Research and Review, 8(9), 81–91.

Sari, N. N., Nasution, N., Arizal, 2023. Analisis Pengaruh Celebrity Endorsement, Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Lokal Somethinc Melalui Brand Trust, Baseline: Jurnal Mahasiswa Magister Manajemen, 1(1), 1-18

Saputra, S., Yulfiswandi, Y., Yuwono, W., 2024. How government incentives shape consumer intention to adopt electric vehicles: A study in Batam City. Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 12(4), 403–420.

Setiawan, L., 2018. Pengaruh Celebrity Endorsement Terhadap Purchase Intention Dengan Brand Awareness Sebagai Variabel Mediasi Pada Produk Green Tea Esprecielo Allure. Jurnal Manajemen Pemasaran, 12(1), 53–60.

Silva, L. A., Spers, E. E., Lodhi, R. N., Pattanayak, M., 2022. Who Loves To Forgive? The Mediator Mechanism Of Service Recovery Between Brand Love, Brand Trust And Purchase Intention In The Context Of Food-Delivery Apps. British Food Journal, 124(12), 4686–4700.

Sriningsih, M., Hatidja, D., Prang, J. D., 2018. Penanganan Multikolineritas Dengan Menggunakan Analisis Regresi Komponen Utama Pada Kasus Impor Beras di Provinsi Sulut. Jurnal Ilmiah Sains, 18(1), 18-24

Stefanny, N., Rahmiati, F., Roni, M., 2022. The role of brand image and brand trust in mediating the influence of e-WOM on purchase decision (case of video-on-demand Netflix). IDEAS: Journal of Management & Technology, 2(1), 12-21

Subastian, D. V., Palupi, D. A. R., Firsa, E., 2021. Pengaruh Harga, Kualitas Produk dan Celebrity Endorser Raffi Ahmad Terhadap Minat Beli Produk Skincare Ms.Glow. Revenue: Jurnal Manajemen Bisnis Islam, 2(1), 1–10.

Susanti, N. F., Wulandari, R., 2021. How Does the Electronic Word of Mouth (Ewom) Build Brand Trust in Increasing Buying Interest During the Covid-19 Pandemic? International Journal of Economics, Business and Management Research, 5(3), 70–83.

Susetiyono, B., 2020. Pengaruh Celebrity Endorser Terhadap Keputusan Pembelian Produk Smartphone OPPO melalui Word of Mouth sebagai Variabel Mediasi (Studi Kasus Mahasiswa Universitas Negeri Jakarta). Skripsi, Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta.

Tam, C., Barroso, M., Cruz-jesus, F., 2022. Understanding The Determinants of Users’ Continuance Intention To Buy Low-Cost Airline Flights Online. Journal of Hospitality and Tourism Technology, 13(2), 264-280

Tanjung, R., Keni, 2023. Pengaruh Celebrity Endorser dan E-WOM terhadap Purchase Intention Produk Skincare di Jakarta dengan Brand Trust sebagai Variabel Mediasi. MBIA, 22(1), 88–102.

Thalia, R. D., Aliya, S., Gunarto, M., Helmi, S., 2024. The Influence of Employee Engagement and Work Environment on Employee Performance at PT. Agronusa Alam Perkasa. Jurnal Ekonomi, 13(1), 2278–2290

Thomas, V. L., Fowler, K., Saenger, C., 2020. Celebrity Influence on Word of Mouth: The Interplay of Power States and Power Expectations. Marketing Letters: A Journal of Research in Marketing, 31(1), 105–120.

Tijjang, B., Junaidi, Nurfadhilah, Putra, P., 2023. The Role of Brand Love, Trust, and Commitment in Fostering Consumer Satisfaction and Loyalty. FWU Journal of Social Sciences, 17(1), 110–126.

Tsabitah, N., Anggraeni, R., 2021. The Effect of Brand Image, Brand Personality and Brand Awareness on Purchase Intention of Local Fashion Brand “This Is April”, Kinerja, 25(2), 234-250

Udayana, I. B. N., Hutami, L. T. H., Mayrenda, N., 2022. Pengaruh Electronic Word of Mouth dan Celebrity Endorser Terhadap Consumer Purchase Intention Smartphone Merek Vivo melalui Brand Image Sebagai Variabel Mediasi (Studi pada Konsumen Smartphone Vivo di Yogyakarta). Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah, 4(5), 1489-1504

Utomo, I. W., 2017. Pengaruh Brand Image, Brand Awareness, dan Brand Trust Terhadap Brand Loyalty Pelanggan Online Shopping (studi kasus karyawan di bsi pemuda). Jurnal Komunikasi, 8(1), 76-84

Wartono, T. P. I., Utami, R. U., 2023. Pengaruh Ewom Terhadap Niat Beli dengan Kepercayaan sebagai Variabel Mediasi dalam Produk Skincare Skintific. Prosiding: Economics Business Finance and Entrepreneurship, 169–179.

Wijaya, K. S., 2023. The Influence of Brand Image and Trust on Purchase Decisions in TikTok Shop. JRSSEM: Journal Research of Social Science, Economics, and Management, 3(1), 1–13.

Wijaya, V., Keni, 2022. Pengaruh Celebrity Endorsement Terhadap Purchase Intention, Mediasi Brand Trust dan Brand Attitude pada Produk Skincare. Jurnal Muara Ilmu Ekonomi dan Bisnis, 6(2), 274–287.

Wulandari, A. C., Widayanto, Saryadi, 2024. The Impact of Celebrity Endorser and Electronic Word of Mouth on Purchase Decision Through Brand Trust as An Intervening Variable (Study On Sajadah_Shop Consumer in Tasikmalaya City), International Journal of Multidisciplinary Research and Publications (IJMRAP), 7(1), 160–166.

Yohanna, Ruslim, T. S., 2021. Pengaruh Brand Love, Brand Satisfaction, Brand Trust Terhadap Purchase Intention Produk Gucci. Jurnal Manajerial Dan Kewirausahaan, 3(2), 569-579

Yurmaini, Y., Erliyanti, E., Sundari, D., Anshari, K., 2024. Pendekatan dalam Penelitian Kuantitatif dan Kualitatif. Hibrul Ulama, 6(1), 83–90.

Yuwana, W. N. H. P., Lestari, W. D., 2024. The Influence of Celebrity Endorsement And Brand Image on Purchase Intention With Brand Awareness as an Intervening Variable: Case Study of Scarlett Whitening Products In Soloraya. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(1), 546–561.

Yuwono, W., Danito, D., Nainggolan, F., 2023. The Effect of Authentic Leadership and Transparent Organizational Communication on Employee Welfare With Mediation Variables of Employee Trust in Medium Companies. Revista de Métodos Cuantitativos Para La Economía y La Empresa, 35(35), 250–267.

Yuwono, W., Safitri, D., Shintia, Y., Amanda, X., Amada, S. N., Putri, T. F., 2024. Implementasi Aplikasi Bandung Integrated Manpower Management Application (BIMMA) dalam Upaya Meminimalisir Pengangguran di Kota Bandung. Jambura Economic Education Journal, 6(1), 101–111.




DOI: http://dx.doi.org/10.33087/ekonomis.v10i1.2768

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Ekonomis: Journal of Economics and Business Published by Lembaga Penelitian dan Pengabdian kepada Masyarakat
Adress: LPPM Universitas Batanghari, Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122, email: ekonomis.unbari@gmail.com, Phone: 0741-670700

Creative Commons License This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.