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Vol 10, No 2 (2026): September Analisis Model Marketing Mix 4P terhadap Keputusan Pembelian, Kepuasan Pelanggan, Citra Merek, dan Pembelian Ulang Mr. Suprek Dengan Tools SEM Abstract  PDF
Muhammad Sandi Kurniawan, Minto Waluyo
 
Vol 8, No 2 (2024): September Pengaruh Influencer Marketing terhadap Keputusan Pembelian (Survei pada Konsumen Ms Glow di Sumedang) Abstract  PDF
Eliana Yusanda, Prihartono Aksan Halim
 
Vol 10, No 2 (2026): September Pengaruh Inovasi Produk, Promosi, Ketersediaan Produk, dan Gaya Hidup Sehat terhadap Keputusan Pembelian dan Pembelian Ulang (Studi Kasus: Konsumen Mie Instan Cup Pop Mie di Surabaya) Abstract  PDF
Muhammad Zainur Roziqin, Mochamad Tutuk Safirin
 
Vol 10, No 2 (2026): September Pentingnya Brand Love sebagai Penghubung antara Brand Trust, Brand Image dan Kualitas Produk, terhadap Keputusan Pembelian Konsumen di Sidoarjo Abstract  PDF
Kurniawan Kurniawan, Muhammad Yani, Alshaf Pebrianggara
 
Vol 5, No 2 (2021): September Pengaruh Harga dan Kualitas Pelayanan Terhadap Keputusan Pembelian Konsumen pada Restoran Aroma Kitchen Kota Padang Abstract  PDF
Fahimah Fitri Afifi, Arry Widodo
 
Vol 8, No 2 (2024): September Pengaruh Brand Awareness dan Product Design terhadap Buying Decision melalui variabel Purchase Intention pada Produk AQUA Japan di Kota Serang Abstract  PDF
Bachrudin Bachrudin, Sutisna Sutisna, Umalihayati Umalihayati
 
Vol 10, No 1 (2026): Maret Pengaruh Brand Image, Influencer Marketing, dan Kualitas Produk terhadap Keputusan Pembelian Gen Z pada Produk Erigo Abstract  PDF
Indah Rizqi Tsania, Misti Hariasih, Rizky Eka Febriansah
 
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