Halal Tourism in West Java: to What Extent is Young Customer Perception of Safety and Comfort

Rachma Diani, Kurniawati Kurniawati, Yolanda Masnita Siagian

Abstract


This study highlights key factors influencing tourists' intention to visit halal tourism destinations in West Java, focusing on the role of perceived behavioral control, perceived value, and perceived comfort and safety. Data collection used a questionnaire developed from previous literature with specific adjustments related to halal tourism. Data were collected from 187 Muslim respondents using an online questionnaire. The results indicate that core resources, attractors, and effective destination management significantly enhance perceived behavioral control and value, which in turn shape tourists' sense of comfort and safety, ultimately influencing their intention to visit. This study highlights the competitive advantage of destinations that prioritize comfort and safety, improve service quality, and increase the likelihood of repeat visits and recommendations. Based on the Theory of Planned Behavior (TPB) and the destination competitiveness framework, this study deepens our understanding of the motivators driving halal tourism.

Keywords


comfort and security, halal tourism, intention to visit, perceived behavioural

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DOI: http://dx.doi.org/10.33087/ekonomis.v9i2.2134

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