Pengaruh Brand Image, Store Atmosphere, Product Quality dan Service Quality terhadap Minat Beli Ulang (Studi Kasus Pada Pelanggan Mie Gacoan Yogyakarta)

Ambar Lukitaningsih, Nonik Kusuma Ningrum, Farid Alif Muttaqin

Abstract


This study aims to determine how much influence Brand Image, Store Atmosphere, Product Quality and Service Quality have on Repurchase Intention. The population in this study were consumers from the Mie Gacoan restaurant in Yogyakarta. The sample in this study used a purposive sample. Data collection used a survey with the help of Google form using a Likert scale with an assessment of 1 (strongly disagree) to 5 (strongly agree). Processing the data in this study using multiple linear regression analysis. The results of this study state that Brand Image has a positive and significant influence on Repurchase Intention with a significance value (0.032 <0.05), Store Atmosphere has a positive and significant influence on Repurchase Intention with a significance value (0.017 <0.05), Product Quality has no significant effect on Repurchase Intention with a significance value (0.480 > 0.05), Service Quality has no significant effect on Repurchase Intention with a significance value (0.782 > 0.05).


Keywords


brand image; store atmosphere; product quality; service quality; repurchase intention

Full Text:

PDF

References


Ayuwardani, M., Wibowo, B. Y., & Setyawan, N. A. 2021. Analysis of Mie Gacoan Customer Loyalty through Customer Experience and Perceived Quality. Jurnal Sains Sosio Humaniora, 5(2), 936–945. https://doi.org/10.22437/jssh.v5i2.16437

Azis, Y. M., Susanti, S., & Triana, A. 2019. Application of Regression Analysis in Reviewing the Effect of Store Atmosphere on the Purchase Decision Process. International Journal of Bussiness and Technology Management, 1(3), 1–11.

Chang, W. J., Liao, S. H., Chung, Y. C., & Chen, H. P. 2020. Service quality, experiential value and repurchase intention for medical cosmetology clinic: moderating effect of Generation. Total Quality Management and Business Excellence, 31(9–10), 1077–1097. https://doi.org/10.1080/14783363.2018.1463156

Dewi, I. G. A. P. R. P., & Ekawati, N. W. 2019. Peran Kepuasan Konsumen Memediasi Pengaruh Brand Image Terhadap Repurchase Intention. E-Jurnal Manajemen Universitas Udayana, 8(5), 2722. https://doi.org/10.24843/ejmunud.2019.v08.i05.p05

Ellysa Rahma Santi1, A. S. 2018. Pengaruh kualitas produk, kepuasan pelanggan, dan promosi online terhadap minat beli ulang (studi kasus pada sate taichan banjar d’licious) ellysa. Operations & Supply Management, 12th Edition, 2(1), 51–60.

Fakaubun, U. F. K. 2019. Pengaruh citra merek terhadap minat beli ulang sepatu adidas di malang melalui kepuasan pelanggan sebagai variabel intervening (studi kasus pada toko sport station dinoyo, Malang). Jurnal Ilmu Manajemen, 4(September), 221–234.

Fellycia Mega Suicy dan Dhyah Harjanti 2021. Pengaruh marketing mix dan store atmosphere terhadap repurchase intention pada ritel pakaian toko tristar di Kabupaten Talaud, 9(1).

Hardiyanto, N., Lakshi, H., Perera, K., & Kusdibyo, L. 2020. Customer purchase intentions on hijab fashion: the role of social media marketing instagram and product quality. International Journal of Applied Business Research, 2(02), 138–148. https://doi.org/10.35313/ijabr.v2i02.108

Hassan, K., & Khan2, A. 2020. The influence of in-store atmospherics on comfort of fashion consumers: evidence from pakistan’s fashion retailer. European Journal of Social Sciences, 59(3), 327–337. http://www.europeanjournalofsocialsciences.com/

Ika KW, N., & Pebrianto, R. 2020. Kualitas produk dan citra merek terhadap minat beli ulang produk pond’s men. Journal of Economic And Business, 1(3), 55–66.

Inna Nisawati Mardiani, & Yon Darwis Sepdiana. 2021. Pengaruh gaya kepemimpinan dan budaya organisasi terhadap kinerja karyawan. MASTER: Jurnal Manajemen Strategik Kewirausahaan, 1(1), 1–10.

Lin, Y. H., Lin, F. J., & Wang, K. H. 2021. The effect of social mission on service quality and brand image. Journal of Business Research, 132(June), 744–752. https://doi.org/10.1016/j.jbusres.2020.10.054

Maruli, S., Pandiangan, T., Resmawa, I. N., & Simanjuntak, O. D. P. 2021. Effect of e-satisfaction on repurchase intention in shopee user students. Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities, 4(4), 7785–7791.

Mustapa, A., Pharamita, P. D., & Haisolan, L. B. 2018. Pengaruh kualitas produk, harga produk, dan keragaman produk sparepart toyota terhadap minat beli konsumen dengan kepuasan pelanggan sebagai variabel intervening (Studi pelanggan pt. new ratna motor semarang). Journal Of Management, 4(4), 1–14.

Nurfitriana, S., & Iriani, F. 2018. Citra Merek, Kualitas Produk, Harga Dan Pengaruhnya Pada Minat Beli Ulang Produk Kecantikan Wardah. Sebatik, 22(2), 56–63. https://doi.org/10.46984/sebatik.v22i2.308

Peburiyanti, D., & Sabran, S. 2022. Pengaruh Promosi Penjualan, Variasi Produk Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Pada Butik Kanabini Di Tenggarong. Jurnal Ekonomi & Manajemen Indonesia, 20(1), 29–39. https://doi.org/10.53640/jemi.v20i1.771

Powa, N. W., Tambunan, W., & Limbong, M. 2021. Analisis Persetujuan Orang Tua Terhadap Rencana Pembelajaran Tatap Muka Terbatas Di Smk Santa Maria Jakarta. Jurnal Manajemen Pendidikan, 10(2), 100–111. https://doi.org/10.33541/jmp.v10i2.3274

Prabowo, H., Astuti, W., & Respati, H. 2020. Effect of Service Quality and Brand Image on Repurchase Intention through Word of Mouth at Budget Hotels Airy Rooms. Open Journal of Business and Management, 08(01), 194–207. https://doi.org/10.4236/ojbm.2020.81012

Pradana, D., Hudayah, S., & Rahmawati, R. 2018. Pengaruh harga kualitas produk dan citra merek BRAND IMAGE terhadap keputusan pembelian motor. Kinerja, 14(1), 16.

Prakoso, W., & Dwiyanto, B. M. 2021. Analisis Pengaruh Kualitas Produk, Brand Image, Dan Promosi Untuk Meningkatkan Minat Beli Ulang Konsumen Rown Division Di Kota Solo. Diponegoro Journal of Management, 10(4), 1–14. http://ejournal-s1.undip.ac.id/index.php/dbr

Purnamawati, N. L. A., Mitariani, N. W. E., & Anggraini, N. P. N. 2020. Pengaruh kualitas pelayanan, kualitas produk dan persepsi harga terhadap minat beli ulang di Bandung Collection Kecamatan Kuta Utara, badung., Jurnal Online Internasional & Nasional, 53(9), 1689–1699.

Saputra, G. Y., & Agus, R. M. 2021. Minat Siswa Kelas Vii Dan Viii Dalam Mengikuti Pembelajaran Pendidikan Jasmani Olahraga Dan Kesehatan Smp Negeri 15 Mesuji. Journal of Physical Education (JouPE), 2(1), 17–25. http://jim.teknokrat.ac.id/index.php/pendidikanolahraga/index

Saraswati, K. D., Sanjaya, P. K. A., & Trarintya, M. A. P. 2021. Pengaruh Variasi Produk Dan Store Atmosphere Terhadap Repurchase Intention. Widya Amrita: Jurnal Manajemen, Kewirausahaan Dan Parwisata, 1(2), 431–442.

Setiawan, W., & Safitri, K. 2019. Pengaruh Kualitas Produk Dan Harga Terhadap Minat Beli Ulang Beras Batang Gadis Di Agen S. Riyadi Melalui Kepuasan Konsumen Sebagai Variabel Intervening. Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi), 3(3), 223–237.

Sucahoyo, C. P. D., Wijaya, A. J., & Widjaja, D. C. 2022. Pengaruh Store Atmosphere Terhadap Emosi Tamu Dan Minat Beli Ulang Di Michael Tj Gelato Surabaya. Jurnal Manajemen Perhotelan, 7(2), 55–62.

Uzir, M. U. H., Al Halbusi, H., Thurasamy, R., Thiam Hock, R. L., Aljaberi, M. A., Hasan, N., & Hamid, M. 2021. The effects of service quality, perceived value and trust in home delivery service personnel on customer satisfaction: Evidence from a developing country. Journal of Retailing and Consumer Services, 63(April), 102721. https://doi.org/10.1016/j.jretconser.2021.102721

Wiradarma, I. W. A., & Respati, N. N. R. 2020. Peran customer satisfaction memediasi pengaruh service quality terhadap repurchase intention pada pengguna lazada di Denpasar. E-Jurnal Manajemen Universitas Udayana, 9(2), 637. https://doi.org/10.24843/ejmunud.2020.v09.i02.p12

Yeo, S. F., Tan, C. L., Teo, S. L., & Tan, K. H. 2021. The role of food apps servitization on repurchase intention: a study of foodpanda. International Journal of Production Economics, 234(February), 108063. https://doi.org/10.1016/j.ijpe.2021.108063

Yohanes Dicky Yoeniargo, & Sutama Wisnu Dyatmika. 2020. Pengaruh produk, testimoni dan store atmosphere terhadap minat beli ulang di kafe warunk upnormal gresik. Journal of Sustainability Bussiness Research (JSBR), 1(1), 12–18. https://doi.org/10.36456/jsbr.v1i1.2944

Yunan, N. 2021. Jurnal Ilmiah Akuntansi Dan Keuangan, 4(1), 27–39.




DOI: http://dx.doi.org/10.33087/ekonomis.v7i1.794

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Ekonomis: Journal of Economics and Business Published by Lembaga Penelitian dan Pengabdian kepada Masyarakat
Adress: LPPM Universitas Batanghari, Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122, email: ekonomis.unbari@gmail.com, Phone: 0741-670700

Creative Commons License This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.