Pengaruh Social Media Marketing, Product Quality, Price, Brand Image, dan E-WOM Melalui Trust terhadap Willingness to Pay Makanan Impor Premium
Abstract
Keywords
Full Text:
PDFReferences
Afandi, A., Samudra, J. P., Sherley, S., Veren, V., Liang, W., 2021. Pengaruh Endorsement Influencer Instagram terhadap Keputusan Pembelian pada Generasi Z. Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial, 5(1), 15.
Aksoy, H., Özsönmez, C., 2019. How Millennials’ Knowledge, Trust, and Product Involvement Affect the Willingness to Pay a Premium Price for Fairtrade Products? Asian Journal of Business Research, 9(2), 95–112.
Alhaddad, A., 2015. Perceived Quality, Brand Image and Brand Trust as Determinants of Brand Loyalty. Quest Journals Journal of Research in Business and Management, 3(4), 1–08.
Ali, M. M., Hariyati, T., Pratiwi, M. Y., Afifah, S., 2022. Metodologi Penelitian Kuantitatif dan Penerapannya dalam Penelitian. Education Journal.2022, 2(2), 1–6.
Ausat, A. A. M., Permana, R. M., Angellia, F., Subagja, A. D., Astutik, W. S. (2023). Utilisation of Social Media in Market Research and Business Decision Analysis. Jurnal Minfo Polgan, 12(1), 652–661.
Alvin, A., Nastiti, P., & Marsella, E., 2023. Identifikasi Faktor Loyalitas Pengguna pada Shopee Games Menggunakan Expectation-Confirmation Model (ECM). Edu Komputika Journal, 10(1), 38–45.
Amal, K., Hafasnuddin. 2017. Pengaruh Harga dan Kepercayaan terhadap Niat Pembelian Online dengan Persepsi Nilai sebagai Variabel Mediasi (Studi pada Konsumen Blibli.com di Kota Banda Aceh). Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 2(1), 252–266.
Ani, J., Lumanauw, B., Tampenawas, J. L. A., 2021. Pengaruh Citra Merek, Promosi dan Kualitas Layanan terhadap Keputusan Pembelian Konsumen pada E-Commerce Tokopedia di Kota Manado. 663 Jurnal EMBA, 9(2), 663–674.
Bahroni, I., Manggala, H. K., 2023. Pengaruh Brand Image terhadap Purchase Intention melalui E-Trust (Studi pada Calon Konsumen Online Store Hoodieku). Ecobisma (Jurnal Ekonomi, Bisnis Dan Manajemen), 10(2), 146–156.
Bernarto, I., Berlianto, M. P., Meilani, Y., Masman, R. R., Suryawan, I. N., 2020. The Influence of Brand Awareness, Brand Image, and Brand Trust on Brand Loyalty. Jurnal Manajemen, 24(3), 412.
Badan Pusat Statistik (BPS). 2025. Kinerja Positif Neraca Perdagangan Indonesia, diakses melalui website https://www.bps.go.id/id/news/2025/07/01/716/kinerja-positif-neraca-perdagangan-indonesia.html
Candy, C., Vira, V., 2024. Financial Behavior as Key Factors Affecting Indonesian Gen-Z Entrepreneurial Intention. 6(2), 152–172.
Cendana, C. C. A., Harjono, Haryani, S., Nuswowati, M., 2021. Korelasi Persepsi Kemampuan Metakognitif dan Kemampuan Berpikir Kritis Siswa Sma Unggulan Nurul Islami Mijen di Masa Pandemi Covid-19. Chemistry in Education, 10(2), 24–32.
Chadafi, M. F., Sofyana, N. N., Chairani, Q. R., 2022. The Role of Electronic Word of Mouth on Consumer Satisfaction and Its Impact on Reusing the Gofood Food Delivery Service Application in Medan city. Jurnal Ekonomi, 11(03), 1050–1058.
Chowdhury, S., Meero, A., Rahman, A. A. A., Islam, K. M. A., Zayed, N. M., & Hasan, K. B. M. R., 2021. An Empirical Study on The Factors Affecting Organic Food Purchasing Behavior Bangladesh: Analyzing a Few Factors. Academy of Strategic Management Journal, 20(4), 1–12.
Edi, E., 2023. The Relation Between Ceo Reputation, Financial Distress, Internal Control, and Earnings Management. Journal of Accounting Finance and Auditing Studies (JAFAS), 154–171.
Erkmen, E., Hancer, M., 2019. Building Brand Relationship for Restaurants: An Examination of Other Customers, Brand Image, Trust, and Restaurant Attributes. International Journal of Contemporary Hospitality Management, 31(3), 1469–1487.
Fatmala, I. A., Setiawan, H., 2022. Analisis Willingness to Pay Premium Apple Product Users in Indonesia. Jesya (Jurnal Ekonomi & Ekonomi Syariah), 5(1), 632–641.
Fatmawati, D., Triastity, R., 2017. Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian dengan Kepercayaan sebagai Variabel Intervening (Survei pada Konsumen Lumbung Batik Surakarta). Jurnal Ekonomi dan Kewirausahaan, 17(2), 317–329.
Febriyanti, N. F., Dwijayanti, R., 2022. Pengaruh E-Service Quality dan Electronic Word of Mouth (E-Wom) terhadap Keputusan Pembelian Produk Kosmetik Emina (Studi pada Remaja di Kota Surabaya). Jurnal Ilmu Manajemen, Ekonomi Dan Kewirausahaan, 2(2), 181–191.
Gaffar, M. I., 2024. Ketidakstabilan Ekonomi Global: Tantangan dan Peluang di Era Kontemporer, diakses melalui website https://ekonomi.uma.ac.id/2024/03/04/ketidakstabilan-ekonomi-global-tantangan-dan-peluang-di-era-kontemporer/
Glaveli, N., 2020. Corporate Social Responsibility Toward Stakeholders and Customer Loyalty: Investigating the Roles of Trust and Customer Identification With the Company. Social Responsibility Journal, 17(3), 367–383.
Hair, J. F., Hult, G. T., Ringle, C., Sarstedt, M., 2017. A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) - Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, Marko Sarstedt. In Sage.
Han, H., Yu, J., Chua, B. L., Lee, S., Kim, W., 2019. Impact of Core-Product and Service-Encounter Quality, Attitude, Image, Trust and Love on Repurchase: Full-Service vs Low-Cost Carriers in South Korea. International Journal of Contemporary Hospitality Management, 31(4), 1588–1608.
Haudi, Handayani, W., Musnaini, Suyoto, Y. T., Prasetio, T., Pital-Oka, E., Wijoyo, H., Yonata, H., Koho, I. R., Cahyono, Y., 2022. The Effect of Social Media Marketing on Brand Trust, Brand Equity and Brand Loyalty. International Journal of Data and Network Science, 6(3), 961–972.
Ibrahim, B., Aljarah, A., Sawaftah, D., 2021. Linking Social Media Marketing Activities to Revisit Intention Through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism. Sustainability (Switzerland), 13(4), 1–16.
Irfan, S., Halik, A., Panjaitan, F. A. B. K., 2022. Analysis of The Influence of Product Quality and Price Perceptions on The Purchase Decision of Orthopedic Implant Products (Kangli) Through Consumer Trust as Intervening Variables in Pt. Java Almeda Mandiri in Surabaya. International Journal of Scientific Engineering and Science, 6(1), 27–34.
Karimah, A., Dahruji., 2024. The Influence of Halal Literacy, Halal Labeling, Product Quality, and Price on Skincare Purchasing Decisions: The Mediating Role of Willingness to Pay A Premium Price. Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah, 8(2), 1251–1265.
Kesumahati, E., Marbun, Y., 2021. Analisis Faktor-Faktor yang Mempengaruhi Trust dan Pengaruhnya terhadap Willingness to Pay a Premıum Prıce pada Layanan Premium Online Streaming. Conference on Business, Social Sciences and Technology (CoNeScINTech), 1(1), 322–333.
Ladhari, R., Michaud, M., 2015. Ewom Effects on Hotel Booking Intentions, Attitudes, Trust, and Website Perceptions. International Journal of Hospitality Management, 46, 36–45.
Lumba, M. G., 2019. Pengaruh Brand Love terhadap Brand Loyalty dan Willingness to Pay Premium Price Pembeli Sabun Mandi di Surabaya. Agora, 7(1), 287271.
Maharani, S., 2020. Pengaruh Kualitas Produk, Kualitas Pelayanan, Persepsi Harga terhadap Keputusan Pembelian Pizza Hut. IQTISHADequity Jurnal MANAJEMEN, 2(1), 10–22.
Mai, E. (Shirley), Liao, Y., 2022. The Interplay of Word-of-Mouth and Customer Value on B2b Sales Performance in a Digital Platform: An Expectancy Value Theory Perspective. Journal of Business and Industrial Marketing, 37(7), 1389–1401.
Mohammed, S. S., Shahin, O., 2020. Service Quality Perspectives in Telecommunication Sector: Trust and Loyalty Investigation. Revista Amazonia Investiga, 9(28), 394–403.
Molinillo, S., Vidal-Branco, M., Japutra, A., 2020. Understanding the Drivers of Organic Foods Purchasing of Millennials: Evidence from Brazil and Spain. Journal of Retailing and Consumer Services, 52(January 2019), 101926.
Nurdin, I., Sugiman, Sunarmi. 2018. Penerapan Kombinasi Metode Ridge Regression (RR) dan Metode Generalized Least Square (GLS) untuk Mengatasi Masalah Multikolinearitas dan Autokorelasi. Jurnal Mipa, 41(1), 58–68.
Nurfauzi, Y., Taime, H., Hanafiah, H., Yusuf, M., Asir, M., 2023. Literature Review: Analysis of Factors Influencing Purchasing Decisions, Product Quality and Competitive Pricing. Management Studies and Entrepreneurship Journal, 4(1), 183–188.
Pramono, R., Sondakh, L. W., Bernarto, I., Juliana, J., Purwanto, A., 2021. Determinants of the Small and Medium Enterprises Progress: A Case Study of Sme Entrepreneurs in Manado, Indonesia. Journal of Asian Finance, Economics and Business, 8(1), 881–889.
Puspitasari, V., 2021. Analisis Pengaruh Manajemen Rekod dan Manajemen Risiko terhadap Bisnis Proses Perusahaan Menggunakan Metode Structural Equation Modeling (SEM). Jurnal Ilmu Informasi, Perpustakaan, dan Kearsipan, 23(2).
Rayhan, D. F., Dermawan, R., 2023. The Influence of Celebrity Endorsers and Electronic Word of Mouth (E-Wom) on Shopee Brand Trust. Indonesian Journal of Business Analytics, 3(5), 1791–1802.
Sanaky, M. M., 2021. Analisis Faktor-Faktor Keterlambatan pada Proyek Pembangunan Gedung Asrama Man 1 Tulehu Maluku Tengah. Jurnal Simetrik, 11(1), 432–439.
Sanny, L., Arina, A. N., Maulidya, R. T., Pertiwi, R. P., 2020. Purchase Intention on Indonesia Male’s Skin Care by Social Media Marketing Effect Towards Brand Image and Brand Trust. Management Science Letters, 10, 2139–2146.
Sayyida, S., 2023. Structural Equation Modeling (Sem) dengan Smartpls dalam Menyelesaikan Permasalahan di Bidang Ekonomi. Journal MISSY (Management and Business Strategy), 4(1), 6–13.
Setiawan, D., 2024. Analisis Sistem E-Dimas Universitas Jambi dengan Pendekatan Hot-Fit Model. Jurnal Sistem Informasi Bisnis, 14(1), 1–11.
Slamet, S., Prasetyo, B. P. W., Azmala, I., 2022. The Impact of Electronic Word of Mouth and Brand Image on Online Purchase Decisions Moderated by Price Discount. European Journal of Business and Management Research, 7(2), 139–148.
Suhaily, L., Darmoyo, S., 2017. Effect of Product Quality,Perceived Price and Brand Image on Purchase Decision Mediated by Customer Trust (Study on Japanese Brand Electronic Product). Jurnal Manajemen, 21(2), 179–194.
Syah, T. Y. R., Olivia, D., 2022. Enhancing Patronage Intention on Online Fashion Industry in Indonesia: The Role of Value Co-Creation, Brand Image, and E-Service Quality. Cogent Business and Management, 9(1), 1–32.
Syahputra, D., 2019. Management Analysis Journal Building Customer Engagement Through Customer Experience, Customer Trust, and Customer Satisfaction in Kaligung Train Customers. Management Analysis Journal, 8(4), 24–32.
Utomo, J., 2022. Analisis Pendapatan Petani Hortikultura Desa Ogomatanang Kecamatan Lampasio Kabupaten Tolitoli Elfirah. Tolis Ilmiah: Jurnal Penelitian, 4(1), 8–16.
Wijaya, V. S., & Wismantoro, Y., 2017. Pengaruh Kualitas Produk dan Persepsi Harga terhadap Kepuasan Nasabah melalui Kepercayaan Nasabah Asuransi Jiwasraya Cabang Kudus. Jurnal Penelitan Ekonomi Dan Bisnis, 2(2), 101–113.
Wydyanto, W., Rafqi Ilhamalimy, R. 2021. Determination of Trust and Purchase Decisions: Analysis of Brand Image and Price (Marketing Management Literature Review). Dinasti International Journal of Management Science, 2(3), 506–516.
Xu, L., Yang, X., Wu, L., 2020. Consumers’ Willingness to Pay for Imported Milk: Based on Shanghai, China. International Journal of Environmental Research and Public Health, 17(1), 1–16.
Yulianto, M. R., Soesanto, H., 2019. Analisis Pengaruh Electronic Word of Mouth terhadap Kepercayaan dan Citra Merek serta Dampaknya terhadap Keputusan Pembelian (Studi pada Konsumen Lazada.co.id di Semarang). Diponegoro Journal of Management, 8(3), 1–9.
Zamrudi, Z., Suyadi, I., Abdillah, Y., 2016. The Effect of Social Commerce Construct and Brand Image on Consumer Trust and Purchase Intention. Profit, 10(01), 1–13.
DOI: http://dx.doi.org/10.33087/ekonomis.v10i1.2737
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Ekonomis: Journal of Economics and Business Published by Lembaga Penelitian dan Pengabdian kepada Masyarakat |
