Pengaruh Quality Product dan Perceived Service Quality terhadap Costumer Satisfaction (Survey pada Pelanggan Perumda Air Minum Tirta Bumi Wibawa di Kota Sukabumi)

Rafli Setya Cesar, Kokom Komariah, Faizal Mulia Z

Abstract


The purpose of this study was to examine how product quality and perceived service quality influence customer satisfaction at Perumda Air Minum Tirta Bumi Wibawa, Sukabumi City. This study involved 100 participants who were customers of Perumda Air Minum Tirta Bumi Wibawa, Sukabumi City. This study used a quantitative methodology with a descriptive and associative approach. This study was conducted by conducting a normality test, as well as simultaneous statistical tests (F test) and partial tests (t test). The results of this study indicate a positive and significant influence between product quality and perceived service quality on customer satisfaction at Perumda Air Minum Tirta Bumi Wibawa in Sukabumi City.

Keywords


Quality Product, Perceived Service Quality, Costumer Satisfaction

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References


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DOI: http://dx.doi.org/10.33087/ekonomis.v10i2.2393

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