Pengaruh Entrepreneur Knowledge dan Perceived Social Norms Terhadap Entrepreneur Intention Mahasiswa

Abstract

This study aims to analyze the influence of entrepreneur knowledge and perceived social norms on entrepreneur intention among final-year students of the Faculty of Social Sciences at Universitas Muhammadiyah Sukabumi. This research employs a quantitative approach using descriptive and associative methods. Data were collected through questionnaires and interviews with respondents, and the sampling technique used was probability sampling with a total of 125 final-year students as the sample. The collected data were analyzed through several stages including instrument testing, classical assumption testing, and multiple linear regression analysis using SPSS software to test the research hypotheses. The results indicate that entrepreneur knowledge has a positive and significant effect on entrepreneur intention, suggesting that higher levels of entrepreneurial knowledge among students tend to increase their intention to engage in entrepreneurial activities. Furthermore, perceived social norms also have a positive and significant effect on entrepreneur intention, indicating that social support from family, peers, and the academic environment can encourage students to consider entrepreneurship as a future career option. Simultaneously, entrepreneur knowledge and perceived social norms significantly influence entrepreneur intention.