Analisis Pengaruh Social Media dan Panutan terhadap Intensi Berwirausaha pada Mahasiswa di Sukabumi

Resti Aprilianti Kartini, R. Deni Muhammad Danial, Faizal Mulia

Abstract


The purpose of this study was to determine the influence of social media and role models on entrepreneurial intentions among students in Sukabumi. A quantitative research method with a descriptive and associative approach was used in this study. Purposive sampling was used in sample determination. 391 respondents were obtained from a total of 17,144 active students studying at universities in the Sukabumi area. This study used multiple regression analysis. The results found that social media and role models can positively and significantly influence entrepreneurial intentions among students in Sukabumi.

Keywords


Entrepreneurial Interest, Role Model, Social Media

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DOI: http://dx.doi.org/10.33087/ekonomis.v10i1.2250

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