Penerapan Media Sosial bagi Peningkatan Kinerja UMKM di Kota Jambi
Abstract
The purpose of this study is to describe the role of social media and small and medium micro enterprises performance in Jambi City, as well as the influence of the role of social media on business performance. The research data were obtained through a survey method using a questionnaire given to 60 respondents. The data is analyzed using simple linear regression analysis techniques. The analysis shows that the role of social media, which is reflected by the dimensions of curation, consumption, creation, and collaboration as a whole get an average score acquisition in the range of 3.41-4.20 with "good" criteria. The performance of small and medium micro enterprises which is reflected by the growth in the number of sales, growth in market share, and profit growth get an average score in the range of 3.41-4.20 with "high" criteria. Based on the results of hypothesis testing has also proven that the role of social media has a positive and significant effect on the performance of small and medium micro enterprises in Jambi City.
Keywords
Full Text:
PDFReferences
Akay, Y. (2015). Dampak Jejaring Sosial pada Customer Relationship Management (CRM) dalam Lingkungan Bisnis. Artikel. Universitas Atma Jaya Yogyakarta.
Chadhiq, U. (2007). Customer Relationship Management (CRM): Pilihan Strateg iuntuk Meraih Keunggulan Bersaing.
Chang, H. H. (2007). Critical Factors and Benefits in the Implementation of Customer Relationship Management. Total Quality Management, 18 (5), 483-508
Coltman, T, Devinney, T. M. & Midgley, D. F. (2011). Customer Relationship Management and Firm Performance. Journal of Information Technology, 26, 205-219
Evans, D., and Mckee, J. (2010). Sosial Media Marketing. Indianapolis: Wiley Publising, Inc.
Fazlzadeh, A., Ghaderi, E., Khodadadi, H. & Nezhad, H. D. (2011). An Exploration of the Relationship between CRM Effectiveness and the Customer Information Orientation of the Firm in Iran Markets. International Business Research, 4 (2), 238-249
Husband, S. and Purnendu, M. (1999). A Conceptual Model for Quality Inetgrated Management in Small and Medium Size Enterprise. International Journal of Quality & Reliability Management, 16 (7), 699–713.
Indah, D.P. dan Devie. 2013. Analisa Pengaruh Customer Relationship Management Terhadap Keunggulan Bersaing Dan Kinerja Perusahaan. Business Accounting Review, 1 (2), 50-60
Jantsch, J.(2011). Let_s talk Social Media for Small Business, Microsoft live small business. Available online:www.ducttapemarketing.com/socialmediaforbusiness.pdf
Kamal, R.M. dan Elvira, A. (2015). Adopsi Teknologi Internet Oleh Konsumen UMKM Indonesia Untuk Berbelanja Online (Studi Pada Situs Tokopedia. Com Tahun 2015)
Lin, C.Y. (1998). Success Factors of Small and Medium Sized Entreprises in Taiwan : An Analysis of Cases. Journal of Small Business Management, 36 (4), 43-65.
Mahemba, C. M. (2003). Innovation Management Practices of Small and Medium Scale Enterprises In Tanzania. (Disertasi tidak diterbitkan). University of Twente, Enschede.
Nguyen, T. U. H., Sherif, J. S. & Newby, M. (2007). Strategies for Successful CRM Implementation. Information Management & Computer Security, 15 (2), 102-115
Nugroho, H. dan Kastaman. (2014). Pengaruh Media Sosial Facebook dalam Peningkatan Penjualan Bisnis Online. Prosiding Seminar Nasional Aplikasi Sains & Teknologi (SNAST).
Olomi, D. R. (1999). Entrepreneurial Characteristics and Small Firm Performance. LK Rutashobya, & D. R. Olomi,(Eds.), African entrepreneurship and small business development. Dar Es Salaam: DUP LTD.
Permana, E. (2014). Penggunaan Social Media Bagi UKM (Usaha Kecil Menengah) Pada Online Market Place.JurnalEkonomi, 23 (1)
Priambada, S. (2015). Manfaat Penggunaan Media Sosial Pada Usaha Kecil Menegah (UKM). Seminar Nasional Sistem Informasi Indonesia, 2-3 November 2015
Sugiyono. (2006). Metode Penelitian Administrasi. Bandung: Alfabeta.
Supriyati, E. (2015). Studi Empirik Social Commerce (S-Commerce) dari Sudut Pandang Kualitas Website. Fakultas Teknik, Program Studi, Teknik Informatika, and Universitas Muria Kudus, 6 (1):89-9
Tambunan, T. (2005). Promoting Small and Medium Enterprises with a Clustering Approach: A Policy Experience from Indonesia. Journal of Small Business Management, 43 (2), 138–154.
Uitz, I. (2012). Social Media – Is It Worth the Trouble?. Journal of Internet Social Networking & Virtual Communities.
Westhead, P., & Cowling, M. (1995). Employment change in independent owner-managed hightechnology firms in Great Britain. Small Business Economics, 7(2), 111-140.
Wijaya, E. (2012). Survey Penggunaan Media Sosial di Indonesia. Business Review, September 2012
DOI: http://dx.doi.org/10.33087/ekonomis.v5i1.198
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Ekonomis: Journal of Economics and Business Published by Lembaga Penelitian dan Pengabdian kepada Masyarakat |
