Analysis of Perceived Ease of Use and Perceived Enjoyment on Behavior Intention in Digital Payment on Generation Z in Sukabumi City

Umban Adi Jaya, Hasti Pramesti Kusnara, Cucu Hodijah, Melda Yunita, Ade Nurhayati Kusumadewi

Abstract


This research explores the influence of perceived ease of use and perceived enjoyment on behavioral intentions to use digital payments among generation Z in Sukabumi City. With a quantitative approach and explanatory research type, a sample of 100 respondents used a questionnaire as a data collection instrument. Data analysis in this study used multiple linear regression. The research results show that perceived enjoyment has a significant effect on behavior intention, but perceived ease of use does not have a significant effect on behavior intention in generation Z in Sukabumi City


Keywords


Generation Z, technology acceptance model, behavioral intent, digital payments, perception of ease of use, perception of enjoyment

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References


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DOI: http://dx.doi.org/10.33087/ekonomis.v8i2.1945

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Ekonomis: Journal of Economics and Business Published by Lembaga Penelitian dan Pengabdian kepada Masyarakat
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