Pengaruh Sales Promotion, Shopping Lifestyle, dan Hedonic Shopping Motivation terhadap Keputusan Impulsive Buying pada konsumen Shopee di Sidoarjo

Redhi Fahruddin, Mochamad Rizal Yulianto, Rizky Eka Febriansah

Abstract


This research aims to determine the influence of sales promotion, shopping lifestyle, and hedonic shopping motivation on impulsive buying decisions among Shopee consumers in Sidoarjo. This research uses quantitative methods. The number of samples in this research was 100 respondents. Samples were taken using a non-probability sampling technique with a purposive sampling method. Data analysis in this study used multiple linear regression. The results of this research show that simultaneously and partially the sales promotion, shopping lifestyle and hedonic shopping motivation variables have a significant effect on impulsive buying among Shopee consumers in Sidoarjo.


Keywords


sales promotion, shopping lifestyle, hedonic shopping motivation, impulsive buying

Full Text:

PDF

References


Afif, M. & Purwanto, P. 2020, Pengaruh Motivasi Belanja Hedonis, Gaya Hidup Berbelanja dan Promosi Penjualan terhadap Pembelian Impulsif pada Konsumen Shopee ID, JAMIN: Jurnal Aplikasi Manajemen dan Inovasi Bisnis, 2(2), 34.

Ahdiat, Adi., 2023, Tren Pengunjung E-Commerce Kuartal III 2023, Shopee Kian Melesat, diakses melalui website https://databoks.katadata.co.id/datapublish/2023/10/11/tren-pengunjung-e-commerce-kuartal-iii-2023-shopee-kian-melesat.

Ahmad, S.H., Wolok, T. & Abdussamad, Z.K., 2022, Pengaruh Shopping Lifestyle dan Promosi Produk Skin Care Terhadap Impulse Buying Melalui Media Tiktok Shop, JAMBURA: Jurnal Ilmiah Manajemen dan Bisnis, 5(2), 784–793.

Atmaja, H.S., Achsa, A. & Sijabat, Y.P., 2023, Pengaruh Sales Promotion, Store Atmosphere, dan Kualitas Pelayanan Terhadap Impulse Buying Pada Konsumen Alfamart Kota Magelang, Jurnal Ilmiah Manajemen dan Bisnis (JIMBI), 4(1), 98–105.

Daulay, R., Handayani, S. & Ningsih, I.P. 2021, Pengaruh Kualitas Produk, Harga, Store Atmosphere dan Sales Promotion Terhadap Impulse Buying Konsumen Department Store di Kota Medan, Prosiding Konferensi Nasional Ekonomi Manajemen dan Akuntansi (KNEMA), 1, 1–14.

Diah, S. & Sukmawati, C. 2022, Pengaruh Promosi Penjualan (Sales Promotion) dan Belanja Hedonis (Hedonic Shopping) Terhadap Impulse Buying Secara Online, Negotium: Jurnal Ilmu Administrasi Bisnis, 5(1), 1.

Effendi, S. dkk, 2020, Pengaruh Promosi Penjualan, Electronic Word of Mouth dan Hedonic Shopping Motivation Terhadap Pembelian Impulsif pada Aplikasi Shopee’, Jurnal Akuntansi dan Manajemen, 17(2), 22–31..

Fadilata, V. & Astuti, S.R. 2022, Pengaruh Price Discount, Sales Promotion, dan Service Quality Terhadap Impulse Buying Behavior Saat Pandemi Covid-19 Pada Konsumen Indomaret Kelurahan Tembalang Kota Semarang, Diponegoro Journal of Management, 11(1), 1–9.

Febri, D.M. dkk,. 2019, Hedonic Shopping Motivation, Shopping Lifestyle, Price Reduction toward Impulse Buying Behavior in Shopping Center, . International Journal of Business, Economics & Management, 3(1), 48–54.

Haskan Ernawati, Samisar, T.M.R. 2023, Pengaruh Akreditasi, Promosi, dan Lokasi Terhadap Minat Mahasiswa dalam Memilih Program Studi di Universitas, Jurusan Pendidikan Akuntansi, 3(5), 302–312.

Hursepuny, C.V. & Oktafani, F. 2018, Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle Terhadap Impulse Buying pada Konsumen Shopee, e-Proceeding of Management, 5(1), 1041–1048.

Husna, S. & Ningsih, L.S.R. 2023, Dampak Shopping Lifestyle Dan Fashion Involvement Terhadap Impulse Buying Konsumen Clarissa Store Jombang, Jurnal Riset Manajemen dan Akuntansi, 3(2), 258–271.

Junikon, E. & Ali, H. 2022, The Influence of Product Quality and Sales Promotion on Repurchase Intention & Impulsive Buying (Marketing Management Literature Review), Dinasti International Journal of Management Science, 4(2), 297–305.

K. H. Prasetia, 2020, Pengaruh Hedonic Shopping Motivation, Promotion, Dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Shopee (Studi Empiris pada Mahasiswa UM Magelang),

Leri, P.N., Santi, E. & Rosita, I. 2022, Pengaruh Minat, Dukungan Orang Tua dan Citra Kampus terhadap Keputusan Mahasiswa Memilih Kuliah di Jurusan Akuntansi Politeknik Negeri Padang (Studi Empiris pada Mahasiswa Program Studi D-III dan D-IV Akuntansi Politeknik Negeri Padang), Jurnal Akuntansi, Bisnis dan Ekonomi Indonesia (JABEI), 1(1), 79–85.

Mahihody, A. & Hinonaung, J.S.H. 2020, Factors Influencing the Incident of Underweight Children Under Five Years in Sangihe Regency, Jurnal Info Kesehatan, 18(1), 40–49.

Mifta, M.S. & Ali, M. 2023, Pengaruh Sales Promotion, Hedonic Shopping Motivation, Dan Shopping Lifestyle Terhadap Impulse Buying Pada Situs Belanja Online (Studi Terhadap Pengguna Tokopedia di Kota Semarang), Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi, 7(2), 153–163.

Muhammida Tri Alfiyah, B.P. 2021, Pengaruh Promosi Penjualan dan Shopping Lifestyle terhadap Impulse Buying pada Konsumen Shopee di Kota Tuban, 282.

Poluan, F.J., Tampi, J.R.E. & Mukuan, D.D.S. 2019, Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square, Jurnal Administrasi Bisnis, 8(2), 113.

Pramesti, A.D. & Dwiridotjahjono, J. 2022, Pengaruh Hedonic Shopping Motivation dan Shopping Lifestyle terhadap Perilaku Impulse Buying pada Pengguna Shopee di Surabaya, El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 3(5), 945–962.

Prihatiningrum, Y., Anisah, H.U. & Claudia, M. 2019, Effect of ambient, design, sales promotion, and positive emotion on impulsive buying behavior and regret, The 2nd Mulawarman International Conference on Economics and Business, 51–62.

Septiana, I. & Widyastuti, W. 2021, Pengaruh Sales Promotion, Product Quality, dan Hedonic Behavior pada Impulse Buying, Jurnal Ilmu Manajemen, 9(2), 698.

Siburian, A.N. & Anggrainie, N. 2022, Pengaruh Hedonic Shopping Motivation, Brand Image, Brand Ambassador, Diskon, Harga dan Sales Promotion terhadap Pembelian Implusif Pada e-Commerce Tiktok Shop Dimasa Pandemi Covid-19, Jurnal Mirai Management, 7(3), 176–191.

Sinjaya, C. and Santoso, T. 2021, Pengaruh Product Attributes Dan Sales Promotion Terhadap Online Impulse Buying Dalam Produk Chatime Pada Generasi Z, Agora, 9(1), 1–10.

Umboh, Z., Mananeke, L. & Samadi, R. 2018, Pengaruh Shopping Lifestyle, Fashion Involvement dan Sales Promotion Terhadap Impulse Buying Behaviour Konsumen Wanita di MTC Manado, Jurnal EMBA, 6(3), 1638–1647.

Wahyuni, R.S. & Setyawati, H.A. 2020, Pengaruh Sales Promotion, Hedonic Shopping Motivation dan Shopping Lifestyle Terhadap Impulse Buying Pada E-Commerce Shopee, Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA), 2(2), 144–154.

Zayusman, F. & Septrizola, W. 2019, Pengaruh Hedonic Shopping Value dan Shopping Lifestyle Terhadap Impulse Buying pada Pelaggan Tokopedia di Kota Padang, Jurnal Kajian Manajemen dan Wirausaha, 1(1), 360–368.

Zhang, L. et al. 2021, Gamification and online impulse buying: The moderating effect of gender and age, International Journal of Information Management, 61, 102267.




DOI: http://dx.doi.org/10.33087/ekonomis.v8i2.1730

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Ekonomis: Journal of Economics and Business Published by Lembaga Penelitian dan Pengabdian kepada Masyarakat
Adress: LPPM Universitas Batanghari, Jl.Slamet Ryadi, Broni-Jambi, Kec.Telanaipura, Kodepos: 36122, email: ekonomis.unbari@gmail.com, Phone: 0741-670700

Creative Commons License This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.